Marketing Data – Boon and Bane of your Daily Operation?

By Katharina Zech, WiBD Contributor Did you know that a total of 97% of collected data is currently unused? Still, within two days we amass so much data that, if pressed on DVDs, they would cover Luxembourg. Amazing, right? What percentage of the collected data is actually being used in your institution? Thanks to easy
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South Africa Chapter Highlights

14 May 2019, Naomi Molefe, Chapter Chair The South African chapter is the first African Women in Big Data chapter to launch. Here is a summary of the activities we have contributed to in the last few weeks. March 18th – SAPNexGen hosted a WiDS event in partnership with Stanford University. WiBDSA was invited as
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Are Women Better at Using Big Data for Digital Marketing?

By Sally Keys (Sally Writes – sally@diamondmail.net)  Research shows that women are 11% better when it comes to digital skills, including search, email, social media, digital strategy, planning, mobile, and big data, yet they make up less than one-third of the digital marketing workforce. Women may be better at giving personalized content, which is in high demand
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Let’s Celebrate Women in Technology

Sunnyvale, California On March 8, 2019, Pluto7, Google Cloud, and Women in Big Data teams hosted a meaningful afternoon full of conversations around how empowering female leadership often leads to innovation in the tech space. By gathering on International Women’s Day, we celebrated our achievements in tech and discussed ways to continue making great contributions.
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