Innovative leader designing and executing on complex analyses to identify and deliver on the organization’s customer and product growth. Marilena has 16 years of experience working with financial services organizations and fintechs. She specializes in working with complex data and mashing the organization’s own data sources with third party data to identify which customer segments to target with which products and via which channels to increase customer acquisition and retention across the existing footprint and in new markets.
She has exceptional interpersonal, verbal and written communication skills and she enjoys working in a team environment. She is well versed in creating communications for the C-level suite and has advised multiple executives and business unit leaders. She has trained, coached and mentored junior analytic professionals and management consultants.