Women in Big Data Global



Interview with Zinayida Kensche

Women in Big Data

By Aliya Boranbayeva,

April 12, 2024


Check out our WiBD Berlin chapter latest interview featuring  Zinayida Kensche, a senior Data Scientist at SAP Signavio, spearheading the creation of revolutionary products and features.

As a busy mom of three kids, she skillfully balances her personal responsibilities with the demands of her digital workload. “I’m always excited by women that reach their goals”. Zinayida says.

Recently her team delivered a game-changing solution to speedify digital transformation from months to hours and Zinayida is proud to stand in the origins of the solution.   

Let’s dive into the interview. 

Do you have any failures in mind that helped you grow professionally?

Sure I do. As many data scientists I used to come up with time-consuming, expensive, too scientific and less customer-oriented solutions. So you can imagine that I have gotten refusals to such kinds of projects but I have learned to put feet to customer shoes and let data speak for customers’ needs. I have learned both not to give up and become flexible in my development.

How do you overcome challenges and find new strength to carry on with your work?

I love the job I’m doing and I’m very optimistic. If I find no solution for a challenge I’m looking for opportunities. Challenges put us in uncomfortable situations but thus help to widen our horizon. I would advise everybody who stands in the beginning of their career to try out things, speak up, take initiatives and don’t be afraid of challenges and failures. If you are not failing you are not learning.

What motivates you every day?

I love what I’m doing and I love to work in a team. My cooperative and intelligent colleagues motivate and challenge me every day. I’m happy to work in a diverse team with mostly women and data scientists.

What is your passion?

Data. Common sense and clear customer value for a project output,  fairness and data quality are all of great value for me.

What is your inspiration?

I’m always excited by women that reach their goals.

  1. Women that manage to combine family duties and work responsibilities like Ursula von der Leyen (current EU Commission president) with her seven children but as well many of my friends like Anna Hannemann 🚀, PhD or Kateryna Neulinger.
  2. Women that store incredible power, optimism and eagerness like Anne Frank or Frida Kahlo.
  3. Women like Sophia Kovalevskaya who was strong and resilient to show by example that conservative rules that set limits on women’s life are unwise.

What do you love about your job?

Often my tasks are challenging so there is a need for understanding a domain of data source as well as limitations and possibilities of data. I am totally fond of this feeling that my brain is working while searching for the efficient solution and reasonable data exploration and consumption.

Why is it important to have more women in the tech industry?

First, numerous studies say:

  • The revenue of a company increases with more women involved in its management
  • Women force changes and innovation as well their decisions are risk-averse

From my subjective view I experience that women are patient and cooperative.

What can be done to encourage more women to enter the tech industry?

Regretfully, the rareness of women in tech can not be solved in a short time. And we need to start very early to make kids keen on tech. For example, projects with engineering background in kindergartens and primary schools can definitely invoke interest and give a feeling of being familiar with a topic. Such projects should appear systematically and as well so often and appealing as handicraft projects.

What lessons have you learned so far in your career?

Keep going to reach your goals even if it takes longer as you expected. Be a lifelong learner. Change a position if you notice you are not growing professionally anymore.

What would you advise yourself when you were 20 years old?

Talk with people about your ideas, open your business, search for a mentor.

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