On October 1, 2020, Women in Big Data hosted a marketing workshop with Maneeza Aminy, as a part of our Entrepreneur series. Maneeza is the CEO of Marvel Marketers, a global digital marketing agency. Maneeza is an award-winning Revenue Performance Management and Marketing Automation Expert.
Marketing is engaging and setting credibility and managing how people experience your brand. In order to have a brand, you need to engage. Digital will be the biggest channel and opportunity to engage. Make sure to leverage the tools in front of you.
All marketing that happens in your company will line up behind the vision, whether you like it or not. Take the time to write your vision down. As the organization grows people will defer to the vision as they are writing content, talking to prospects or potential partners.
Why Should you Care About Marketing
70-90% of buying and selling happens before your buyer is in front of you. If you are not participating in the conversations via digital channels, someone else is and it is a lost opportunity.
Caring about Marketing is good for business, don’t treat it as something optional. There is a direct impact and ROI!
Dominant forms of Marketing: Four Marketing strategies
Top Six Expert Tips:
I would highly encourage you to watch Maneeza’s talk!
Thank you for your time. Maneeza!