Must Know Topics for Entrepreneurs: Thursdays – Luca Penati – 9/3/20-11/5/20 at Noon, PST
By Regina Karson, WiBD US Board Member
On October 15, 2020, Women in Big Data hosted a workshop on Brand Narrative with Luca Penati, Chief Advisor and Founder Penati and Partners and host, Shuchi Rana, Co-Director Women in Big Data Silicon Valley Chapter.
Luca answered how does one stand out and stay relevant amongst:
- 5,787 tweets per second
- 500+ hours of content uploaded to YouTube every minute
- 95 million photos and videos are shared on Instagram per day 63,000 Google search queries per second
A brand narrative is a story a company tells to express its identity, its reason to exist, while providing human and business context. Clear narratives are a strategic story.
Luca walked us through the process to develop said brand narratives.
Brand is the foundation to building a complete communications plan:
Thank you, Luca!