The Data

Building the Workforce of the Future

"There cannot be equity in society without equity in data collection, curation, and decisions."

Women in Big Data Founders
Read Report

Must Know Topics for Entrepreneurs: Thursdays – Luca Penati – 9/3/20-11/5/20 at Noon, PST

By Regina Karson, WiBD US Board Member

On October 15, 2020, Women in Big Data hosted a workshop on Brand Narrative with Luca Penati, Chief Advisor and Founder Penati and Partners  and host, Shuchi Rana, Co-Director Women in Big Data Silicon Valley Chapter.

Luca answered how does one stand out and stay relevant amongst:

  • 5,787 tweets per second
  • 500+ hours of content uploaded to YouTube every minute
  • 95 million photos and videos are shared on Instagram per day 63,000 Google search queries per second

A brand narrative is a story a company tells to express its identity, its reason to exist, while providing human and business context. Clear narratives are a strategic story.

Luca walked us through the process to develop said brand narratives.

Brand is the foundation to building a complete communications plan:

View Luca’s presentation.

See Luca’s talk.


Thank you, Luca!

Leave a Reply