On October 15, 2020, Women in Big Data hosted a workshop on Brand Narrative with Luca Penati, Chief Advisor and Founder Penati and Partners and host, Shuchi Rana, Co-Director Women in Big Data Silicon Valley Chapter.
Luca answered how does one stand out and stay relevant amongst:
A brand narrative is a story a company tells to express its identity, its reason to exist, while providing human and business context. Clear narratives are a strategic story.
Luca walked us through the process to develop said brand narratives.
Brand is the foundation to building a complete communications plan:
Thank you, Luca!