On October 15, 2020, Women in Big Data hosted a workshop on Brand Narrative with Luca Penati, Chief Advisor and Founder Penati and Partners  and host, Shuchi Rana, Co-Director Women in Big Data Silicon Valley Chapter.

Luca answered how does one stand out and stay relevant amongst:

• 5,787 tweets per second
• 500+ hours of content uploaded to YouTube every minute
• 95 million photos and videos are shared on Instagram per day 63,000 Google search queries per second

A brand narrative is a story a company tells to express its identity, its reason to exist, while providing human and business context. Clear narratives are a strategic story.

Luca walked us through the process to develop said brand narratives.

Brand is the foundation to building a complete communications plan:

View Luca’s presentation.

See Luca’s talk.

 

Thank you, Luca!