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 Women in Big Data NRW x Thoughtworks event

Women in Big Data

By WiBD Team,

June 16, 2025

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Still feeling inspired after  Women in Big Data NRW x Thoughtworks event in Cologne in May’25! 
A big thank you to our incredible speakers, our fantastic hosts Eylem B. & Daniela Jäkel at Thoughtworks, and everyone who showed up to make it such a great evening. 

Inna Zykova gave us a deep dive into the world beyond chatbots, showing step by step how to build AI agents — even with low/no-code tools! It was practical, energizing, and got many of us thinking about how we can use Agents to simplify both our work and personal lives.

Mareike Heller reminded us that “value lineage makes the difference.”
She shared how DeepL’s approach to performance marketing measurement — starting small, engaging business stakeholders early, and building up to executive excitement — led to increased budgets and real business impact. And important call out not to forget the data modeling.



And yes… we also had a lot of fun. 

Thanks again to everyone who came, asked great questions, shared ideas, and brought good vibes. This community is something special — and it only works because of you. 

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