Women in Big Data Global



Women in Big Data, Salesforce, Tibco Present AI and Ethics

Women in Big Data

By Regina Karson,

June 1, 2020


Women in Big Data, Salesforce, Tibco Present AI and Ethics
May 21, 2020 at 9am-10am PST



– Intros: Regina Karson, WiBD Chapter Director & WiBD USA Board Member
– Kathy Baxter, Architect Ethical AI Practice, Salesforce
– Catalina Herrera, Senior Data Scientist, Tibco
– Q&A

Kathy Baxter presented: Creating AI our customers and society can trust

It’s not easy to create AI that your customers and society can trust; one that encourages the world we want to live in, not the biased world we see now. However, consumers are increasingly expecting companies to put society ahead of profits. Kathy provides an introduction to bias in AI, why an ethical AI practice is needed, and how you can put an ethical AI practice in place.

Catalina Herrera presented: The good, the bad, and the human sides of AI

Data has a critical role in developing valuable, effective machine learning models and AI systems—and data science is the art of taking full advantage of it. Making the most of data is a natural human tendency, and now we are creating ML algorithms that are getting smarter because we are developing technology faster. In this session, Catalina Herrera discusses ethics as it relates to building AI and ML models.

Please see link to Catalina’s document.

Please see link to AI and Ethics session recording.

Salesforce resources:

Ohana blog-find insights from consumers, employees and executive on ethics in technology

Trailhead-sign up for free and take the Responsible Creation of AI modules

More resources-explore issues of ethics in AI

TIBCO resources:



TIBCO Community

TIBCO Meetup

Thank you, Kathy and Catalina, for a very informative and compelling session.

Kathy Baxter

Kathy Baxter,Architect Ethical AI Practice, Salesforce

As an Architect of Ethical AI Practice at Salesforce, Kathy Baxter develops research-informed best practices to educate Salesforce employees, customers, and the industry on the development of responsible AI. She collaborates and partners with external AI and ethics experts to continuously evolve Salesforce policies, practices, and products. Prior to Salesforce, she worked at Google, eBay, and Oracle in User Experience Research. She received her MS in Engineering Psychology and BS in Applied Psychology from the Georgia Institute of Technology. The second edition of her book, “Understanding your users,” was published in May 2015. You can read about her current research at einstein.ai/ethics.

Catalina Herrera, Sr. Data Scientist, Tibco Software, Inc.

Catalina Herrera

With a passion for data and analytics, Catalina Herrera has spent her entire career helping industry push beyond digitization to business transformation. She’s held both educational and technical positions, worked with state-of-the-art technology solutions across multiple industry verticals, and served as a data scientist and a SaaS technology evangelist. Today she works with Fortune 100 companies and global technology leaders on digital transformation initiatives. In 2020, her influence in the AI community in Texas resulted in her being recognized as one of the top 30 women in Artificial Intelligence Advancement. (https://blog.re-work.co/top-women-in-ai-2020-texas/).


Regina Karson

Regina Karson, WiBD Chapter Director & US Board Member

Regina Karson has both a technical and business background educationally and professionally. She has held roles in technical marketing, business development, sales, and engineering. In addition to her WiBD duties, Regina is a SAP.iO mentor (SAP startup incubator) and works on go-to-market strategies and execution and business development for cutting edge technologies such as AI/ML.







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